What Is a UGC Video? Understanding the Power of User-Generated Content with examples

What is UGC?

User Generated Content (UGC) has become a driving force in the digital world, transforming the way individuals engage with brands and shaping consumer behavior. Among the various forms of UGC, videos hold a special place due to their visual appeal and storytelling capabilities. In this blog post, we will delve into what exactly constitutes a UGC video, explore its significance for businesses, and provide inspiring examples that highlight the power and potential of this dynamic content medium.

Understanding UGC Videos

A UGC video is a video created and shared by individuals, often customers or fans, rather than by brands themselves. It embodies the essence of authenticity, enabling real people to express their experiences, opinions, or creativity in their own unique way. UGC videos can encompass a wide range of content, such as product reviews, unboxing videos, tutorials, testimonials, event coverage, and more.

The Power of UGC Videos for Businesses

UGC videos have numerous advantages for businesses seeking to connect with their audience and drive brand engagement:

  1. Authenticity: UGC videos offer an authentic perspective that resonates with viewers, building trust and credibility for the brand. Consumers tend to trust content created by their peers more than traditional advertising.

  2. Social Proof: UGC videos provide social proof, showcasing real customers’ experiences and validating the brand’s offerings. Positive UGC videos can influence potential customers to make purchasing decisions.

  3. Reach and Virality: UGC videos have the potential to go viral, reaching a broader audience and expanding brand awareness exponentially. When users share UGC videos across social media platforms, they amplify the brand’s message organically.

  4. Cost-Effective Marketing: Leveraging UGC videos allows brands to save on production costs since the content is created by users themselves. It also helps to generate a continuous stream of fresh content, keeping the brand’s digital presence active and engaging

Inspiring Examples of UGC Videos

  1. GoPro: The action camera brand GoPro has successfully utilized UGC videos to showcase the thrilling experiences captured by its users. Their YouTube channel is filled with stunning videos of people skydiving, surfing, and engaging in various adrenaline-pumping activities while using GoPro cameras. These videos not only highlight the product’s capabilities but also create a sense of aspiration and adventure around the brand.

Example: GoPro: Best of 2022 

  1. Coca-Cola: Coca-Cola launched a UGC video campaign called “Share a Coke,” where customers were encouraged to create videos of themselves sharing a Coke with friends and family. This campaign resulted in thousands of heartwarming videos that celebrated togetherness and the joy of sharing a Coke, amplifying the brand’s message of happiness and connection.

Example: Coca-Cola: Share a Coke

  1. Apple: Apple’s “Shot on iPhone” campaign is a prime example of utilizing UGC videos to showcase the capabilities of their smartphone cameras. Apple sourced videos captured by iPhone users from around the world, highlighting the stunning visuals and creativity that can be achieved using their devices. This campaign effectively demonstrates the quality of the iPhone camera while celebrating the talents of everyday users.

Example: Apple: Shot on iPhone by users 

  1. Airbnb: Airbnb created a UGC video campaign titled “Views” that encouraged users to share videos of their stunning Airbnb accommodations and the mesmerizing views they enjoyed during their stays. These videos captured breathtaking landscapes, unique accommodations, and personal experiences, highlighting the diverse offerings and inspiring wanderlust among potential travelers.

Example: Airbnb: Made Possible by hosts



UGC videos are a powerful tool for businesses to engage their audience, foster authenticity, and amplify their brand’s reach. By leveraging the creativity and experiences of their customers, brands can tap into the emotional connection that UGC videos offer. The examples mentioned above from GoPro, Coca-Cola, Apple, and Airbnb demonstrate how UGC videos can captivate audiences, build trust, and generate buzz. Embracing UGC videos allows brands to harness the power of user-generated content, creating a mutually beneficial relationship where customers become brand advocates and promoters.