How to advertise on TikTok for FREE!

Here are four effective strategies to Advertise on TikTok for free!

Turn your own customers into your advertisement! Encouraging customers to generate content for your brand through user-generated content (UGC) can be a powerful way to engage with your audience, increase brand visibility, and drive sales. Here are four effective strategies to encourage your customers to create UGC:

Make your customers do the heavy lifting

For your brand to garner customer-generated content, it’s paramount to craft an original and captivating UGC campaign. Ensure that you communicate the purpose, guidelines, and rewards for customers to engage with the campaign clearly. Be specific about the theme, format, and any hashtags or tags that must be used when sharing content. Additionally, emphasize the gains and incentives of being involved, including exclusive offers, recognition, or featuring on your brand’s social media accounts.

Offer Incentives and Rewards for UGC

Offering incentives and rewards can be a great way to motivate your customers to create UGC. By providing tangible benefits such as discounts, exclusive promotions, freebies, or even the chance to win prizes, you can create a sense of excitement and value for your customers, encouraging their active engagement. With such incentives, customers are more likely to take the time and effort necessary to create quality content for your brand. So, go ahead and try this approach to experience the benefits it can bring.

Showcase and Celebrate for posting UGC

Influencers have emerged as a prominent category of content creators, leveraging their expertise and online presence to influence consumer behavior. With a dedicated following, influencers can shape trends, promote products, and engage with their audience through various content formats. However, it’s important to note that you don’t need millions of followers to be an influencer. Micro-influencers, with a smaller but highly engaged audience, can have a significant impact on niche communities and foster meaningful connections

Engage and Respond

Engagement plays a crucial role in encouraging customers to generate UGC. When customers share their content, make sure to engage with them by liking, commenting, and sharing their posts. Responding to their contributions, thanking them, or asking follow-up questions shows that you value their effort and encourages further engagement. This interaction helps build a sense of community and strengthens the relationship between your brand and your customers. By actively engaging with UGC, you create a feedback loop that encourages ongoing content creation.


Implementing these strategies can create an environment that encourages and empowers your customers to generate valuable UGC for your brand. By clearly communicating your campaign, offering incentives, showcasing UGC, and actively engaging with your customers, you can increase participation, build a loyal community, and drive sales through the power of user-generated content.